Brand is everything.

It's the sum of every little thing you do.
Your habits — good & bad.

We build distinctive & memorable brands.

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↓ BRANDS YOU WON'T FORGET ↓

Clear: A brighter day ahead

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

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Wonda: Peace of mind marketing.

We developed a name and identity system for Wonda, an AI SaaS that automates mundane marketing tasks across platforms, and gathers insights in one dreamy dashboard.

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Penny: Simple Pensions

We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

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Kazam: Magical Grocery Deliveries

We rebranded Dija, a 10-min grocery delivery company, to Kazam, a magical product where wizards deliver in a flash, and customers are left spellbound...

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The guys at Good Habit specialise in branding, have the most competitive rates, will actually implement your new brand, and creativity is at the heart of what they do.”

CHAD WEST

Prev: Revolut Head of Marketing
Global Marketing & Comms Director, Kazam

“Exceptional ability to understand a brand’s values. Extremely responsive and a pleasure to communicate with.”

ALFONSINA

Amedea Kelly-Taglianini - CEO & Founder

“The founder and I love what you’ve done. Thanks for the quick turnaround and enthusiasm. It’s NOTED AND APPRECIATED. Congrats on the award. Great work!”

DAMIAN MOULD

One Luxury Group & Nudi

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Rated 5.0 stars on Clutch

OUR BRAND HABITS

Iterating on designs is a very different task to forming a radical brand idea. These are the 3 essential attitudes required.

IDEAS BEFORE ICONS

Brands need an idea to rally around. With it, brands gain longevity and buy-in from stakeholders and consumers.

IT'S A TEAM SPORT

Collaboration is important. We work with your team to unlock leaps in your brand's logic. We are open-book in our progress and flexible in our process.

ENJOY SIMPLICITY

The world is complex enough as it is, and brands are often drowning in complexity. The best brands are simple, powerful identities that can be applied widely and stand out in a crowd.

COLLABORATION
CULTURE

The best brands are made together. Working with you is critical to delivering great brands that connect and inspire.

These are included in all packages:

UNLIMITED MEETINGS
We're available. Sometimes the best way of making progress is to jump on a call and iterate quickly on an idea. Use them as much or as little as you like.
PRIVATE SLACK CHANNEL
We'll invite you into our private slack channel where you will have regular opportunity to feedback and discuss routes and ideas.
VIDEO PRESENTATIONS
We present our progress through recorded video presentations at least once a week for easy circulation to your team. One less thing to schedule.

PRICING

Choose a package that's right for you.

BRAND

Everything you need,
and nothing more.

Cost: £15k
Delivered in 4 weeks
-



WHAT'S INCLUDED:
  • Brand Platform - The Big Idea
  • Logo or Logotype
  • Key Messaging
  • Typography
  • Colour Palette
  • Art Direction
  • Brand In Context x3
  • Naming
  • Logo Animation
  • Website Design
  • Website Development
  • App Design
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BRAND PLUS

BUILD THE BRAND,
AND IMPLEMENT IT.

Cost: £30k
Delivered in 8 weeks
-



WHAT'S INCLUDED:
  • Naming
  • Brand Platform - The Big Idea
  • Logo or Logotype
  • Key Messaging
  • Typography
  • Colour Palette
  • Art Direction
  • Brand In Context x3
  • Logo Animation
  • Website Design
  • Website Build
  • App Design (5x Key Screens)
BOOK TODAY

REQUEST A CUSTOM PACKAGE

“Exceptional designers who take great pleasure in crafting brand identities. The Good Habit team communicate clearly and iterate rapidly. They manifest on ideas with incredible speed, and great care.”

JOSH STOTT

CEO & Founder, Penny

“Designed a deck that successfully raised millions in capital. Very approachable and easy to work with. Recommend them and their team wholeheartedly.”

SAM YEARSLEY

Fintech Invester & Builder, Spring Studios

“Everyone loves it - great job.
Exactly what we were after.
A pleasure to work with you guys.”

TICKETMASTER

Associate Director, B2B & Product Marketing